Upgreat 2019

The first ILA Berlin bag collection

In Upcycling – different from Downcycling – waste or discarded materials are transformed in new qualitative products. This way of recycling does not only help save resources, it gives a new usability to existing materials creating something valuable.

This upgrade helps save resources

Every two years, the ILA Berlin attracts more than 180,000 visitors to its fairgrounds. In order to help visitors orientate within the fair premises, a large number of banners and signage elements are produced. A considerable amount on materials is needed for such arrangements and it is mostly used only once.

ILA Berlin stands for Innovation, in its exhibits as well as in its handling of valuable resources. Messe Berlin, ILA’s organizer, together with the Berlin-based agency GOLDLAND MEDIA, has developed a concept for the delight of the environmentally-conscious and the ILA fans at the same time. Using upcycling to create something new from discarded materials: the first ILA Berlin Bag Collection “UPGREAT 2019”.

This collection consists of three different items: rucksacks made of former hall banners; gym bags from flags and shoppers made of discarded signage elements.

This limited collection emerges from a creative misappropriation, with unique pieces – all designed and assembled in Berlin.

nbw – Nordberliner Werkgemeinschaft

The manufacturer of the ILA Collection:

is a sheltered ork shop, providing employment for people with disabilities.

The nbw is in its special constellation a trusted supplier in Berlin. Besides a joinery, laundry and letter shop, the work shop also offers sewing services. The ILA bags have been produced here.


KUNST-STOFFE - ARTificial Materials

The Berlin-based non-for-profit initiative Kunst-Stoffe – Zentralstelle für wiederverwendbare Materialien e.V.(this could be translated into ARTificial Materials), collects and stores discarded materials and offers them at affordable prices for creative ideas.

Materials such as wood, cardboard, paint, tiles, decoration materials, fabrics and packaging are welcome. Companies such as hardware and craftsman stores, factories, fairs and regular people donate their materials so they can be further used by artists, educational institutions and other interested people.